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Driving traffic to your blog is always going to be a main priority for anybody. If you can convert that traffic to subscribers of your content, you will begin to build a loyal following of your blog. This is great in many ways as it can almost surely bring you repeat traffic, this can be in a way of sending out a weekly or monthly newsletter or a way of letting your subscribers know that you have a new post.
Blogging is also an excellent way of generating new sales leads and enquiries. Getting regular visitors to your blog can mean many things to different people. Lets say you have advertisements that are impression based, this would mean that you would earn that little bit more by having repeat visitors to your blog. Cost-Per-Click percentage could increase on your ads, or maybe sales from affiliates could increase because your readers are going to trust what you have to say.
So how do we increase our chances of someone signing up to our mailing lists? Well nothing concrete, you cant make your readers sign up but you can entice them. Lets take a look at some of the things we can do:
Create great content that engages your readers
I know I say it on a lot of my posts but creating great content really does do wonders for your blog. Its the most important part of a blog and lets be honest, its what we are all doing it for anyways right? Without writing engaging content that is interesting, you wont gather many subscribers. Try writing something that nobody has wrote before. People will want to come back on a regular basis if they see that you are producing unique posts.
Make it easy for your readers to subscribe
Make sure you make it very clear where your readers can subscribe. My subscription box is right at the top of my blog so that every reader can see it without difficulty. Check out any blog you look at. Its always right at the top. This makes it very visible so that if your reader does chose to subscribe, its very easy. The most popular options to enable subscriptions are and email sign-up form, newsletter or RSS. Now as Google Feedburner is due to close down soon, I have decided not to use this and just use the sign-up form.
Offer an incentive to subscribe
If your readers know that they can just come back and read your posts, why would they want to subscribe? Offer something that your readers will value. Most bloggers offer out eBooks. I am currently in the middle of writing my first eBook. Almost ready to be published, in the final processes of checking and will be ready to offer my subscribers. I plan on making another 2 eBooks this year. Watch out for them. Think about what your readers would like as an incentive then give it to them.
Create a dedicated subscription page
As well as having a subscription box at the top of your blog, why not create a subscription page that you can direct people via social networking sites like Facebook, Twitter & LinkedIn. This way you can post updates and tweets saying Visit my blog and sign up for the latest and greatest content!
Hold a contest
Hold a contest on your social networks and maybe with a blog post that offers a great prize for new subscribers. Offer a prize that may be hard to refuse and ask for subscriptions. Stating that a randomly picked subscriber will win a prize on this date. People like freebies and something for nothing.
What other things can you think of that can help with building your subscribers? I would love to know what you think? Please let me know in the comments box below. Also don't forget to subscribe!
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