Sunday, 28 April 2013

Writing great content for your blog is something that every blogger wants in order to achieve specific goals. Once you are done reading this post, you will be on your way to writing some fantastic posts that your readers are just going to love!
 
Professional bloggers are great when it comes to writing content. If you take a look at the leading bloggers in your niche, you can see that every blog posts is excellent. The reason behind this is that the bloggers have been creating content for a while. For a beginner blogger content creation can be difficult. In this post I am going to address some key aspects to writing great posts.
 
Before we go into detail about writing a great blog, have a look at some of the qualities that on what makes a good blog post. Depending on what your goals are, there are different kinds of great blog posts. This depends on what you are writing about or discussing but generally a great blog post is classed by the following two points:
  • Its published: If your posts aren't published then they are useless. Nobody apart from you is going to be able to see them.
  • Useful and interesting to your target audience: Your posts will not generate interest if they are irrelevant to what your blog is about. Make sure its something that your readers want to read.

Writing better blog posts is a process of improving your self in a few key areas:

Write eye-catching titles to attract

The title of the blog is the first thing that your readers are going to see, writing a great title can determine whether or not your post gets read. A good title should also include relevant keywords that you want to be indexed by Google or any other search engines.

Try and keep your keywords at the beginning of your titles and try and keep your titles to less than 50 characters. This is going to help you get picked and gain a chance at being top of the search engine rankings. A good title should also be something that people want to click on, make it so that its almost impossible for people to not click on it.

Know your audience like the back of your hand

Getting to know your audience is a process that always is rolling and will never end. You can learn what your readers are most interested in by reviewing your statistics. This will be things like looking up the top viewed posts or most visiting pages. Another thing to take into consideration is the amount of comments on particular posts. This is a great insight and you should take this into consideration at all times when deciding what to write about in your blog posts.

Improve your writing skills

Writing is all about practise, I know at first its hard to write and maybe you feel that your writing may not be as good as you want it to be, but as you progress it really does get better. If you take a look at some posts that you wrote 3 months ago compared to a post you wrote this week, I guarantee you recognise the difference. As you progress on your writing, you begin to enjoy it more. Keep at it and don't give up. You will notice a dramatic difference in your content.

Write for yourself and your audience

Don’t try to please your passion to write on a topic. Don’t try to please the search engines by focusing too much on optimizing the post for search engines. Instead, focus on making the readers who enthusiastically read your content happily. It is your readers who will make or break your business. Not a search engine. Not a social media site and not specific software.

We all know that writing blog posts are the most crucial aspects of maintaining a successful blog. You should enjoy this process and making your blog work for you and not the other way round. Please let me know how this has helped you by letting me know in the comments box below. I hope you enjoyed this post.

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