An introduction to Google AdSense

As I am a beginner in learning how to monetise my blogs and website. I decided to do as much research as I could possibly find to help myself and you guys reading to maximise your profits. We all would like to earn a little income for all our hard work and if you plan it out right you can start to make a nice little income. We could all use a few extra pounds in the bank.

This is what I have found, hope this helps you as much as it has helped me.

Google AdSense is or more or less the most popular advertisement service on the web. By including a specific javascript code in your website, it allows you to generate revenue through different advertisements related to your website content. The amount of income you generate is based on the type of advertisements and the number of clicks on them.

Your income is generated both from clicks on ads and from impressions (number of times the advertisement is shown on your website).

Besides the clicks and the impressions, you can earn money by including a Google search box in your web site code. If your web site visitors use it you will get a percent of the profit relevant to their search terms. AdSense for Feeds and AdSense for Domains are also available.

Bear in mind that making money with Google AdSense requires a popular site with popular keywords on it and attractive positions for the ad placements.

 

Generally, the software is administered by Google and you can monitor your balance through your Google profile.

 

Lets take a look at your google profile. This is where you will manage and see how much your website is earning.

 

When you sign into your Google AdSense account you will be directed to an overview screen of your account. This is where Google shows you the earnings you have made for the day, yesterday, for the month so far and last month. Also it shows you what your unpaid earnings are so you have a good view of what you have earned.

 

Below this small database shows another database that shows a break down of what you have achieved over the last seven days. This database shows the Product, Page views, Clicks, Page CTR, CPC, Page RPM, Estimated earnings.

When I first looked at these, I did not have a clue what these meant at all. I had no idea whatsoever! So I decided to do some research and have broken them down for you.

Product: What you have displayed.

Page views: How many views your site has had with the ads displayed.

Clicks: How many times your ads have been clicked.

Page CTR: Clickthrough rate is the number of ad clicks divided by the number of page views

CPC: Cost-per-Click is the amount you earn each time a user clicks on your ad.

Page RPM: Revenue per thousand impressions is calculated by dividing your estimated earnings by the number of page views you recieved, then multiplying by 1000.

Estimated earnings

 

The service is freely accessible for everyone who complies with the corresponding Terms of Use.

 

The Google AdSense solution is used by millions of web masters around the world. Some of them have great success and good income, while others get only a few dollars.

 

Here we will share some basic tips which are known to help increase the revenue generated through Google AdSense.

 

First, you should choose the advertisement block format which best suits your web site visual style. The experience shows that the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper are the most effective shapes. Still, you should mind the visual appearance of your web pages when you insert the AdSense code. If you have a little space for ads, the best solution will be the link unit format.

 

Additionally, you should pick the most suitable color palette for your ads block. If you have a light background on your web site, it is better to use a similar light palette for the AdSense box. The contrast choice for an ads box palette is good only for web sites with dark background. Still, it is better to pick a color which already exists in your web site.

 

It is better to create an ads unit which includes both text and images. In this way both will be displayed and this will increase the chance to get a click on an advertisement by a web site visitor.

 

Probably the best position of the advertisements is in the top / header of your site. However, this can break the consistency of your content, so you should be careful using such a solution. Other good locations are just below the navigation bar, above the footer and in the left menu area. You should always put yourself in the visitors' shoes and look to the web site from their point of view. If the ads block makes you feel uncomfortable while browsing the web site, you should consider a different position or formatting.

 

Additionally, you should define the number of the advertisement units per page. There are some restrictions about it. You are allowed to have up to three advertisement units per page (in addition to three link units and three referral units).

 

If you have a web site with a lot of content, which requires the visitors to scroll down the pages or you manage a forum or a blog, it is wise to put more AdSense blocks. However, always make sure that the main unit which will generate the major part of the revenue is loaded first in the web site source code. In case you wonder, if you place more than 3 ads units on a page only the first 3 will appear.

I hope this helped you as much as this has helped me. If you have any queries please do not hesitate to contact me. I couldn't find this information anywhere on the internet so I hope you will use this post as much as I will now.