Short for search engine optimisation or search engine optimiser, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user.
It is common practice for Internet users to not click-through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click-through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
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