Do you want your website or blog to be on the first page of a search engine? Well to do that you need to rank higher and for that to happen you need to learn about SEO (Search Engine Optimisation). In this post we will be learning about the 5 killer ways for you to be hitting the top 6 on the search engine.
SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will recieve from the search engines users. SEO may target different kinds of search, including image search, local search and video search.
SEO considers how search engines work, what people search for, the actual terms or keywords typed into search engines. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Now we know a little about Search Engine Optimisation, lets take a look at the 5 ways that all of us can improve ours.
Create unique content
Creating quality content which is original is the most important factor to increase your SEO performance. The majority of your content should be created with an eye toward being reusable and re-purposed - In other words, this isn't an advertising campaign so skip the product placements and services announcements.
Use social media platforms more
Search engines want to provide users with the most relevant content among billions of interconnected pages on the web. So it only makes sense that each now relies on social signals to decide which content is the most popular, ( “shares” or “likes”), and rearranges page rankings accordingly. The more “shareable” the content, the higher up in the search engine results page it’s placed.
Set up Google+
Studies show that including a profile picture to accompany articles alongside Google’s (Google+ Authorship) search results can improve click-through rates up to 35%! This new feature is an easy way to attract visits and helps searchers associate you as an authority while improving your SEO efforts.
A great book to know a little more on Google will be: 50 Ways to Make Google Love Your Website
Create a Google Places for Business listing- Google Places for Business allows you to respond to reviews and comments about your business. Google's algorithm places a value to comments and reviews within its overall rankings.
Get one quality backlink- Search engines’ algorithms consider the source of inbound links, and low quality sources can have a negative effect on your rankings while high quality, relevant sources can provide a substantial boost. Get quoted in a publication respected in your industry, or volunteer to write some content that would be of value to their readers. Always ask for a link back to your website.
SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will recieve from the search engines users. SEO may target different kinds of search, including image search, local search and video search.
SEO considers how search engines work, what people search for, the actual terms or keywords typed into search engines. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Now we know a little about Search Engine Optimisation, lets take a look at the 5 ways that all of us can improve ours.
Create unique content
Creating quality content which is original is the most important factor to increase your SEO performance. The majority of your content should be created with an eye toward being reusable and re-purposed - In other words, this isn't an advertising campaign so skip the product placements and services announcements.
Use social media platforms more
Search engines want to provide users with the most relevant content among billions of interconnected pages on the web. So it only makes sense that each now relies on social signals to decide which content is the most popular, ( “shares” or “likes”), and rearranges page rankings accordingly. The more “shareable” the content, the higher up in the search engine results page it’s placed.
Set up Google+
Studies show that including a profile picture to accompany articles alongside Google’s (Google+ Authorship) search results can improve click-through rates up to 35%! This new feature is an easy way to attract visits and helps searchers associate you as an authority while improving your SEO efforts.
A great book to know a little more on Google will be: 50 Ways to Make Google Love Your Website
Create a Google Places for Business listing- Google Places for Business allows you to respond to reviews and comments about your business. Google's algorithm places a value to comments and reviews within its overall rankings.
Get one quality backlink- Search engines’ algorithms consider the source of inbound links, and low quality sources can have a negative effect on your rankings while high quality, relevant sources can provide a substantial boost. Get quoted in a publication respected in your industry, or volunteer to write some content that would be of value to their readers. Always ask for a link back to your website.
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